The Company’s knowledge-sharing activities support a broader understanding of the relationship between tourism, conservation, heritage and community development.
Key areas include:
- University engagement: Educational activities with students on sustainable tourism, trail maintenance, conservation and destination development.
- Tourism industry engagement: Knowledge sharing with DMCs, tour operators and accommodation providers on the trail product and visitor experience.
- Community interpretation: Development of experiences that allow local hosts to share knowledge of tea heritage, culture, biodiversity and local history.
- Practical learning: Participation by students and volunteers in trail maintenance and conservation activities.
- Responsible tourism awareness: Promoting respectful visitor behaviour and the importance of protecting the landscapes and communities through which the trail passes.
These activities help position the Company not only as a trail manager, but also as a platform for learning and knowledge exchange on sustainable destination development.
